Empowering Always video redefines what it means to run ‘like a girl’

This is the issue I WANT to propose to you Professor Markins.

FOX31 Denver

LOS ANGELES — The latest ad by Always, the maker of sanitary pads, considers why girls lose confidence after puberty and clearly, it has struck a chord; in less than a week, it has more than 17 million views on YouTube.

It’s the latest in what’s becoming a trend of gender empowerment videos and campaigns by consumer products companies. In the past few months, Pantene raised questions about why women apologize, Dove urged women to appreciate their beauty and HelloFlo hilariously showcased a girl pretending to get her first period.

In the Always ad, adolescent girls, older women, boys and men are asked to demonstrate how to “run like a girl,” “fight like a girl” and “throw like a girl.”

They respond with negative stereotypes: arms flailing as they run, awkwardly slapping instead of making powerful punches.

Compare that with how girls 10 and younger answered: They were girls on…

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